KEY TIMESTAMPS:  09:25 Write real estate listing descriptions using long input; 11:45 Experimenting with tone; 15:40 Best practice for creating custom templates; 20:00 Write an ‘About Me’ profile; 23:38 Write a client success story; 26:00 Write a client testimonial; 27:00 … client case study; 28:20 … social media content; 31:50 Cold outreach letters & emails. And much more!


Harness the power of to create real estate listings, agent bios, social media copy & more…

Real Estate Listing Generator

    • = Productivity tool for real estate agents;
    • = Super fast and simple to use;
    • = Consistently produces great copy;
    • = 50% Lifetime Discount for CopyCat members!


Since 2006, our experienced real estate copywriters have been crafting thousands of powerful real estate phrases for an audience of freelance real estate copywriters, DIYers, independent realtors and large real estate agencies. Recently, we've introduced a range of impressive features to our real estate description generator to make the job of writing real estate ads even easier. Use The Copy Cat as a start-to-finish solution for creating quality real estate listings, or login for inspiration whenever deadlines are looming. We have AFFORDABLE PLANS from less than 20 cents per day to suit all use cases.


New WYSIWYG Editor

We’ve integrated the popular CKEditor for enhanced editing. You can format your listings, paste from Word, insert ‘quick-start templates’ and more…


Improved Search Tools

We’ve expanded and optimised our database and we’ve launched two brand new search tools: Luxury Listings and Emotional Hooks.


Autosave Function

If you lose your internet connection before saving, you won’t lose your work. Progress is saved to your browser’s cache at 15-second intervals.


Upload Images

Upload property photos as a handy reference when compiling your real estate ad. Please note: photos will not be saved with your listings.


Word Limiter

Filter search results to return phrases containing 8 words or less. Great for bullet lists when copy space for your real estate ads is limited.


Google Drive Integration

Upload listings directly to your Google Drive. Provides an additional storage option for both Casual and Pro/Agency users.


Built-in Spellchecker

Switch on the built-in SCAYT (spellcheck as you type) function and choose between British-English or American-English spelling.


Draggable Search Tools

Rearrange your workspace by dragging search tools into position. Makes the task of finding that perfect phrase an effortless one…


Language Options

Choose a language filter while searching. Exclude words that use British or American-English variants, e.g. colour/color; cosy/cozy etc.


Listings Library

Manage real estate listings in your ‘listings library’ where you can refer to or reuse your work. Additionally (Pro & Agency plan members), share your listings with colleagues.


Save & Reuse Snippets

‘Snippets’ of commonly used text (e.g. suburb or agent profiles) can be saved at any point for future reuse. Insert snippets with the click of a mouse.


Quickstart Templates

There’s no need to start from scratch when creating your listings. Use a selection of quick-start templates for popular sale types.


Luxury Listings

Appeal to high-end buyers by showcasing the desirable features of luxury listings. Search subcategories: Recreation, Technology, Designer Detail, Setting & Construction.


Emotional Hook

Choose phrases that will appeal to buyers’ hearts. Subcategories for searching include Status, Lifestyle, Security, Community/Belonging & Potential/Scope.


Send for Proofing

Forward listings internally to colleagues for editing. Alternatively, members can send their work to the Copy Cat team for professional proofreading (at additional cost).
Internal: Pro-Multi & Agency Only


Save to Cloud

Pro & Agency Plan members are allocated storage/library space for managing listings and snippets. Save for re-use, future editing or send for proofreading.


Real Estate Power Words

Refer to this comprehensive selection of real estate power words. Include them in your listing to capture attention and send a positive message to buyers.


Sentence Connectors

Drag and drop a selection of transitional words and phrases to improve the flow of your listing and to connect sentences efficiently and elegantly.


Paste to Clipboard

Copy directly to the clipboard and paste your content into any external program, word processor or website. Formatting is usually retained.


Print & Share Options

One-click preview & printing of your Copy Cat creation. Alternatively, forward your listing to colleagues via email, or upload directly to Facebook.


Grammarly® Integration

Harness the power of the world’s leading grammar-checking tool. This FREE Chrome plugin can be activated within your browser to take your writing to the next level!

A productivity tool for creating real estate copy…

For real estate agents, copywriters and anyone else wishing to craft compelling real estate listings!