KEY TIMESTAMPS: 09:25 Write real estate listing descriptions using long input; 11:45 Experimenting with tone; 15:40 Best practice for creating custom templates; 20:00 Write an ‘About Me’ profile; 23:38 Write a client success story; 26:00 Write a client testimonial; 27:00 … client case study; 28:20 … social media content; 31:50 Cold outreach letters & emails. And much more!
REAL ESTATE DESCRIPTION GENERATOR
New WYSIWYG Editor
We’ve integrated the popular CKEditor for enhanced editing. You can format your listings, paste from Word, insert ‘quick-start templates’ and more…
Improved Search Tools
We’ve expanded and optimised our database and we’ve launched two brand new search tools: Luxury Listings and Emotional Hooks.
If you lose your internet connection before saving, you won’t lose your work. Progress is saved to your browser’s cache at 15-second intervals.
Upload property photos as a handy reference when compiling your real estate ad. Please note: photos will not be saved with your listings.
Filter search results to return phrases containing 8 words or less. Great for bullet lists when copy space for your real estate ads is limited.
Google Drive Integration
Upload listings directly to your Google Drive. Provides an additional storage option for both Casual and Pro/Agency users.
Switch on the built-in SCAYT (spellcheck as you type) function and choose between British-English or American-English spelling.
Draggable Search Tools
Rearrange your workspace by dragging search tools into position. Makes the task of finding that perfect phrase an effortless one…
Choose a language filter while searching. Exclude words that use British or American-English variants, e.g. colour/color; cosy/cozy etc.
Manage real estate listings in your ‘listings library’ where you can refer to or reuse your work. Additionally (Pro & Agency plan members), share your listings with colleagues.
Save & Reuse Snippets
‘Snippets’ of commonly used text (e.g. suburb or agent profiles) can be saved at any point for future reuse. Insert snippets with the click of a mouse.
There’s no need to start from scratch when creating your listings. Use a selection of quick-start templates for popular sale types.
Appeal to high-end buyers by showcasing the desirable features of luxury listings. Search subcategories: Recreation, Technology, Designer Detail, Setting & Construction.
Choose phrases that will appeal to buyers’ hearts. Subcategories for searching include Status, Lifestyle, Security, Community/Belonging & Potential/Scope.
Send for Proofing
Forward listings internally to colleagues for editing. Alternatively, members can send their work to the Copy Cat team for professional proofreading (at additional cost).
Internal: Pro-Multi & Agency Only
Save to Cloud
Pro & Agency Plan members are allocated storage/library space for managing listings and snippets. Save for re-use, future editing or send for proofreading.
Real Estate Power Words
Refer to this comprehensive selection of real estate power words. Include them in your listing to capture attention and send a positive message to buyers.
Drag and drop a selection of transitional words and phrases to improve the flow of your listing and to connect sentences efficiently and elegantly.
Paste to Clipboard
Copy directly to the clipboard and paste your content into any external program, word processor or website. Formatting is usually retained.
Print & Share Options
One-click preview & printing of your Copy Cat creation. Alternatively, forward your listing to colleagues via email, or upload directly to Facebook.
Harness the power of the world’s leading grammar-checking tool. This FREE Chrome plugin can be activated within your browser to take your writing to the next level!
A productivity tool for creating real estate copy…
For real estate agents, copywriters and anyone else wishing to craft compelling real estate listings!