Real estate phrases to create catchy copy for your listings

Real Estate Listing Generator

  • Thousands of real estate phrases
  • One simple-to-use online tool
  • Assisting agents since 2006
  • Plans from $1.35 p/week – get started!


Since 2006, our experienced real estate copywriters have been crafting thousands of powerful real estate phrases for an audience of freelance real estate copywriters, DIYers, independent realtors and large real estate agencies. Recently, we’ve introduced a range of impressive features to make the job of writing real estate ads even easier. Use The Copy Cat as a start-to-finish solution for creating quality real estate listings, or login for inspiration whenever deadlines are looming. We have AFFORDABLE PLANS from less than 20 cents per day to suit all use cases. Browse features below:

Improved WYSIWYG Editor

New WYSIWYG Editor

We’ve integrated the popular CKEditor for enhanced editing. You can format your listings, paste from Word, insert ‘quick-start templates’ and more…

Improved search tools to locate real estate phrases

Improved Search Tools

We’ve expanded and optimised our database and we’ve launched two brand new search tools: Luxury Listings and Emotional Hooks.

Autosave your real estate listings

Autosave Function

If you lose your internet connection before saving, you won’t lose your work. Progress is saved to your browser’s cache at 15-second intervals.

Upload property images

Upload Images

Upload property photos as a handy reference when compiling your real estate ad. Please note: photos will not be saved with your listings.

Limit phrase length to create bullet points

Word Limiter

Filter your search results to phrases with 8 words or less. Great for creating bullet lists when copy space for your real estate ads is limited.

Upload real estate ads to Google Drive

Google Drive Integration

Upload listings directly to your Google Drive. Provides an additional storage option for both Casual and Pro/Agency users.  


Built-in Spellchecker

Switch on the built-in SCAYT (spellcheck as you type) function and choose between British-English or American-English spelling.

Draggable search boxes

Draggable Search Tools

Rearrange your workspace by dragging search tools into position. Makes the task of finding that perfect phrase an effortless one.

British-English or US-English options

Language Options

Choose a language filter while searching. Exclude words that use British or American-English variants, e.g. colour/color; cosy/cozy etc.
Save real estate listings to your own library

Listings Library

Manage real estate listings in your ‘listings library’ where you can refer to or reuse your work. Additionally (Pro & Agency plan members), share your listings with colleagues.

Save snippets of real estate listings

Save & Reuse Snippets

‘Snippets’ of commonly used text (e.g. suburb or agent profiles) can be saved at any point for future reuse. Insert snippets with the click of a mouse.

Quickstart templates to create real estate ads

Quickstart Templates

 There’s no need to start from scratch when creating your listings. Use a selection of quick-start templates for popular sale types. 

Phrases to promote luxury listings

Luxury Listings

Appeal to high-end buyers by showcasing the desirable features of luxury listings. Search subcategories: Recreation, Technology, Designer Detail, Setting & Construction. 
Pro & Agency Plans Only

Real estate phrases to appeal to buyers' emotions

Emotional Hook

Choose phrases that will appeal to buyers’ hearts. Subcategories for searching include Status, Lifestyle, Security, Community/Belonging & Potential/Scope
Pro & Agency Plans Only

Send real estate copy for proofreading

Send for Proofing

Forward listings internally to colleagues for editing. Alternatively, members can send their work to the Copy Cat team for professional proofreading (at additional cost).
Internal: Pro-Multi & Agency Only

Upload real estate listings to the cloud

Save to Cloud

Pro & Agency Plan members are allocated storage/library space for managing listings and snippets. Save for re-use, future editing or send for proofreading.

Insert real estate power words

Real Estate Power Words

Refer to this comprehensive selection of real estate power words. Include them in your listing to capture attention and send a positive message to buyers.

Sentence connectors

Sentence Connectors

Drag and drop a selection of transitional words and phrases to improve the flow of your listing and to connect sentences efficiently and elegantly.

Copy your listings to the clipboard

Paste to Clipboard

Copy directly to the clipboard and paste your content into any external program, word processor or website. Formatting is usually retained.

Print your real estate listing

Print & Share Options

Enjoy one-click preview & printing of your Copy Cat creation.  Alternatively, forward your listing to colleagues via email, or upload directly to Facebook.

Install the free Grammarly extension for Chrome

Grammarly® Integration

Harness the power of the world’s leading grammar-checking tool. This FREE Chrome plugin can be activated within your browser to take your writing to the next level!

A productivity tool for creating real estate copy…

For real estate agents, copywriters and anyone else wishing to craft compelling real estate listings!