by Nicole Schull | Jan 8, 2021 | Real Estate Abbreviations, Real Estate Copywriting, Real Estate Descriptions, Real Estate Words, Real Estate Writing Trends
Guilty of squeezing as many abbreviations as you can into your property listings? Having trouble keeping to the tight word/character counts imposed by popular Multiple Listing Services (MLS)? Read on for some valuable tips and to access a free list of over 180 realty...
by Nicole Schull | Nov 12, 2018 | Miscellaneous, Real Estate Copywriting, Real Estate Descriptions, Real Estate Writing Trends
Top ‘most wanted’ features in a 21st century home (with examples) What do potential buyers look for in a 21st Century home? Whether it’s smart home technology, a media room, indoor/outdoor flow or a large garage with internal access, convenience and...
by Nicole Schull | Sep 21, 2018 | Real Estate Copywriting, Real Estate Phrases
Applying the glue to your Copy Cat Phrase Finder creations Your goal when writing a property description is to convey information clearly and concisely and to keep potential buyers engaged and interested. Transitions are connecting words or phrases that hold writing...
by Nicole Schull | May 24, 2018 | Miscellaneous, Real Estate Copywriting, Real Estate Descriptions
Selling houses with the help of Maslow In 1943, psychologist Abraham Maslow presented a theory of human motivation. His model, usually illustrated as a five-level pyramid, represents a set of universal human needs in the order in which those needs are generally...
by Nicole Schull | Mar 9, 2018 | Commercial Property Listings, Miscellaneous, News, Real Estate Copywriting, Real Estate Descriptions, Real Estate Headlines, Real Estate Phrases
Tips for Writing Commercial Property Listings – With Examples Would you like to see higher levels of engagement and better enquiries from your commercial property listings? In a competitive market the quality of your copy can be the difference between sealing a...
