by Nicole Schull | Feb 23, 2018 | Real Estate Copywriting, Real Estate Descriptions, Real Estate Headlines, Real Estate Phrases
Whether your real estate ads appear on your own website, a listings website, in a local newspaper or a real estate magazine, there are three core elements included: 1. General information These are the basic facts about a property – the address, number of bedrooms and...
by Nicole Schull | Dec 15, 2017 | Real Estate Copywriting, Real Estate Phrases, Real Estate Words
How to create an emotional connection with buyers through storytelling Overwhelming research suggests that purchasing decisions are made with both logic and emotions in play. Therefore, your representation of a listing should not only consist of its key features and...
by Nicole Schull | Nov 27, 2017 | News, Property Flipping, Real Estate Copywriting, Real Estate Descriptions, Real Estate Phrases, Renovation & Investment Listings
Thanks to popular renovation shows and our low interest rate climate, house flipping and renovation investment is on the increase, with buyers careful to choose properties that will offer worthwhile returns for the least amount of effort and cost. So what makes a...
by Nicole Schull | Oct 10, 2017 | Real Estate Copywriting, Real Estate Writing Trends
For many property buyers in today’s multi-cultural society, the wrong shape or orientation of a building, or the rooms within it, could just be a deal-breaker. Property developers have begun to pay attention, catering to the growing demand for feng shui and...
by Nicole Schull | Aug 30, 2017 | Real Estate Copywriting, Real Estate Phrases
CTAs: do your property ads convert? A call to action is defined as ‘an instruction aimed to incite an immediate response from your target audience’. It is the last and possibly most important step in your real estate ad copy and can make all the difference...
