Real Estate Writers’ Blog

Free resources, tips, methods & strategies for writing catchy real estate copy

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IMPORTANT: Copy Cat Closure from July 31, 2022

IMPORTANT: Copy Cat Closure from July 31, 2022

BIG NEWS - Our nine lives are finally up! We regret to inform you that after 16 years of continuous service to real estate agents worldwide, we will be taking The Copy Cat offline, for good, from July 31, 2022. This is not a decision we have entered lightly but the...

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Selling houses with the help of Maslow

Selling houses with the help of Maslow

Selling houses with the help of Maslow In 1943, psychologist Abraham Maslow presented a theory of human motivation. His model, usually illustrated as a five-level pyramid, represents a set of universal human needs in the order in which those needs are generally...

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TIMESTAMPS: 05:48 Write a Real Estate Listing Description using the Freestyle tool; 09:25 Write a better real estate listing using long input; 11:45 Experimenting with tone; 15:40 Best practice for creating custom templates; 20:00 Write an ‘About Me’ profile; 23:38 Write a client success story; 26:00 Write a client testimonial; 27:00 … client case study; 28:20 … social media content; 31:50 Cold outreach letters & emails.

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