Real Estate Writers’ Blog
Tips, examples, methods & strategies for writing catchy copy
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Top ‘most wanted’ features in a 21st century home and ways to describe them
Top 'most wanted' features in a 21st century home (with examples) What do potential buyers look for in a 21st Century home? Whether it’s smart home technology, a media room, indoor/outdoor flow or a large garage with internal access, convenience and comfort is the...
Guide to transitional words & phrases for smooth real estate copy
Applying the glue to your Copy Cat Phrase Finder creations Your goal when writing a property description is to convey information clearly and concisely and to keep potential buyers engaged and interested. Transitions are connecting words or phrases that hold writing...
Selling houses with the help of Maslow
Selling houses with the help of Maslow In 1943, psychologist Abraham Maslow presented a theory of human motivation. His model, usually illustrated as a five-level pyramid, represents a set of universal human needs in the order in which those needs are generally...
How to write commercial property listings
Tips for Writing Commercial Property Listings - With Examples Would you like to see higher levels of engagement and better enquiries from your commercial property listings? In a competitive market the quality of your copy can be the difference between sealing a deal...
How to structure a property listing
Whether your real estate ads appear on your own website, a listings website, in a local newspaper or a real estate magazine, there are three core elements included: 1. General information These are the basic facts about a property – the address, number of bedrooms and...
Creating emotional connections with buyers through storytelling
How to create an emotional connection with buyers through storytelling Overwhelming research suggests that purchasing decisions are made with both logic and emotions in play. Therefore, your representation of a listing should not only consist of its key features and...
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