Real Estate Writers’ Blog

Tips, examples, methods & strategies for writing catchy copy

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Marketing listings to renovators

Marketing listings to renovators

Thanks to popular renovation shows and our low interest rate climate, house flipping and renovation investment is on the increase, with buyers careful to choose properties that will offer worthwhile returns for the least amount of effort and cost. So what makes a...

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Real estate listings: what makes a good call to action?

Real estate listings: what makes a good call to action?

CTAs: do your property ads convert? A call to action is defined as 'an instruction aimed to incite an immediate response from your target audience'. It is the last and possibly most important step in your real estate ad copy and can make all the difference in...

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Are small mistakes costing you big?

Are small mistakes costing you big?

We are all guilty of the occasional error or typo – we are, after all, only human. Regardless, a small error in your property ad could be costing you more than you think. It seems people can be quite unforgiving when they come across errors – you only need to look at...

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Features and benefits of listings – heart vs head

Features and benefits of listings – heart vs head

There is much written about how and why consumers make purchasing decisions. It has been well documented that buyers tend to use the emotional side of their brain to make decisions and the logical side to justify or rationalise the decision. The key features of a...

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Techniques for selling your listings (according to Aristotle)

Techniques for selling your listings (according to Aristotle)

In the 4th century BCE, the influential Greek philosopher, Aristotle, identified three essential elements of a persuasive message - ethos (ethical appeal), pathos (emotional argument) and logos (logical argument). For a real estate agent in the 21st Century, these...

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