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Top ‘most wanted’ features in a 21st century home and ways to describe them

by Nicole Schull | Nov 12, 2018 | Miscellaneous, Real Estate Copywriting, Real Estate Descriptions, Real Estate Writing Trends

Top ‘most wanted’ features in a 21st century home (with examples) What do potential buyers look for in a 21st Century home? Whether it’s smart home technology, a media room, indoor/outdoor flow or a large garage with internal access, convenience and...

Guide to transitional words & phrases for smooth real estate copy

by Nicole Schull | Sep 21, 2018 | Real Estate Copywriting, Real Estate Phrases

Applying the glue to your Copy Cat Phrase Finder creations Your goal when writing a property description is to convey information clearly and concisely and to keep potential buyers engaged and interested. Transitions are connecting words or phrases that hold writing...

Selling houses with the help of Maslow

by Nicole Schull | May 24, 2018 | Miscellaneous, Real Estate Copywriting, Real Estate Descriptions

Selling houses with the help of Maslow In 1943, psychologist Abraham Maslow presented a theory of human motivation. His model, usually illustrated as a five-level pyramid, represents a set of universal human needs in the order in which those needs are generally...

How to write commercial property listings

by Nicole Schull | Mar 9, 2018 | Commercial Property Listings, Miscellaneous, News, Real Estate Copywriting, Real Estate Descriptions, Real Estate Headlines, Real Estate Phrases

Tips for Writing Commercial Property Listings – With Examples Would you like to see higher levels of engagement and better enquiries from your commercial property listings? In a competitive market the quality of your copy can be the difference between sealing a...

How to structure a property listing (with examples)

by Nicole Schull | Feb 23, 2018 | Real Estate Copywriting, Real Estate Descriptions, Real Estate Headlines, Real Estate Phrases

Whether your real estate ads appear on your own website, a listings website, in a local newspaper or a real estate magazine, there are three core elements included: 1. General information These are the basic facts about a property – the address, number of bedrooms and...
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