by Nicole Schull | Nov 12, 2018 | Miscellaneous, Real Estate Copywriting, Real Estate Descriptions, Real Estate Writing Trends
Top ‘most wanted’ features in a 21st century home (with examples) What do potential buyers look for in a 21st Century home? Whether it’s smart home technology, a media room, indoor/outdoor flow or a large garage with internal access, convenience and...
by Nicole Schull | Sep 21, 2018 | Real Estate Copywriting, Real Estate Phrases
Applying the glue to your Copy Cat Phrase Finder creations Your goal when writing a property description is to convey information clearly and concisely and to keep potential buyers engaged and interested. Transitions are connecting words or phrases that hold writing...
by Nicole Schull | May 24, 2018 | Miscellaneous, Real Estate Copywriting, Real Estate Descriptions
Selling houses with the help of Maslow In 1943, psychologist Abraham Maslow presented a theory of human motivation. His model, usually illustrated as a five-level pyramid, represents a set of universal human needs in the order in which those needs are generally...
by Nicole Schull | Mar 9, 2018 | Commercial Property Listings, Miscellaneous, News, Real Estate Copywriting, Real Estate Descriptions, Real Estate Headlines, Real Estate Phrases
Tips for Writing Commercial Property Listings – With Examples Would you like to see higher levels of engagement and better enquiries from your commercial property listings? In a competitive market the quality of your copy can be the difference between sealing a...
by Nicole Schull | Feb 23, 2018 | Real Estate Copywriting, Real Estate Descriptions, Real Estate Headlines, Real Estate Phrases
Whether your real estate ads appear on your own website, a listings website, in a local newspaper or a real estate magazine, there are three core elements included: 1. General information These are the basic facts about a property – the address, number of bedrooms and...
